Over 100 delicious ingredients

Puratos offers an extensive range of over 100 ingredients for bakers, pastry chefs, and chocolatiers around the world. But with so many specialised products, even experienced professionals sometimes struggle to find what they need. Imagine trying to find the perfect ingredient for your next creation, but you can't recall the exact name - frustrating, right?

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A digital sous-chef at your fingertips

The AI experts at MbarQ stepped in to develop a custom AI chatbot, powered by OpenAI's GPT technology, to help Puratos' customers find the right ingredients with ease. Instead of a simple search engine, it assists them and offers helpful advice – much like a sous-chef would.

The chatbot understands culinary terms and phrases, so customers can describe a product or their needs in their own words. It lists the product names and relevant info, of course, but also shares tips and guides users towards the best ingredient for their needs.

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Refining the recipe

Developing this intelligent chatbot wasn't without its challenges. The team at MbarQ had to work closely with Puratos to refine their product data and ensure the chatbot's accuracy, but the results have been impressive. Here's what Benjamin Bado, Data and Digital Innovation Manager at Puratos, had to say about the partnership:

“We chose a partner that is already experienced with the tech. (…) MbarQ was really proactive and already built a use case specifically for us. So they worked on our needs and we’re going to continue working with MbarQ.”

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